Built by firefighters, for firefighters
Plan the perfect
Santa Ride
The complete platform for volunteer fire companies to plan routes, coordinate volunteers, and let families track Santa live on their phones.
No credit card required
500+
Routes planned
12,000+
Stops mapped
50+
Fire companies
From route planning to real-time tracking
Everything you need to run a Santa ride, parade, or community event — in one place.
Route Planning
Draw road-following routes on interactive maps. Add stops with ETAs, optimize the path through neighborhoods, and estimate total ride duration.
- Drag-and-drop stop ordering
- Automatic road-following via OSRM
- CSV import for existing stop lists
- Turn-by-turn directions with geocoding
Coming soon
Live GPS Tracking
Families track Santa on their phones in real-time. Automatic ETA updates, proximity alerts, and a live progress bar as stops are visited.
- Real-time position on a live map
- Per-stop ETA recalculation
- Push notifications when Santa is nearby
- Post-ride replay for the memories
Coming soon
Event Pages & Notifications
Professional public pages with your schedule, route map, and subscriber sign-up. Automated email reminders and push alerts keep families informed.
- Branded public event pages
- Embeddable widgets for your website
- Email reminders and push notifications
- Subscriber management with CSV export
Volunteer Coordination
Assign roles, manage apparatus crews, and track staffing per event.
Automated Reminders
Scheduled email campaigns and push alerts so nobody misses the ride.
Marketing Kit
OG images, embeddable widgets, and themed templates for promotion.
How it works
Plan your route
Draw road-following routes on a map, add stops with ETAs, and optimize the path through your neighborhoods.
Publish and promote
Create a public event page, embed widgets on your website, and send email reminders to subscribers.
Go live on event night
Track Santa in real-time. Families follow along on their phones with live ETA updates and proximity alerts.
Ready to plan this year's ride?
Join fire companies who use Santa Ride to bring joy to their communities. Free to start — no credit card required.